Sports Life of Adidas

Over eighty years ago, in 1)Herzegovina, Germany, a young shoemaker made house-slippers from old military canvas bags to help put food on his family's table. He was also a keen soccer player, and he soon adapted those slippers to his soccer game. The attention he gained for his 2)lightweight, comfortable sport shoes, did nothing but grow from the first day he wore them. His name was Adi Dassler.

By the 1920's, Adi Dassler was already experimenting with running 3)spikes to improve performance. By the 1930's he was the leading sports shoe manufacturer in the world, making thirty different shoes for eleven sports. And the tradition of innovation continues to the present day.