Kao profile

　 　 Since the launch of the first-ever high quality domestic toiletry soap in Japan
in 1890, Kao Corporation has taken a consumer driven principle as its basic
stance in engaging in business.
Despite changes in lifestyles, sense of values and market environment, the
pursuit of Yoki-Monozukuri* to provide wholehearted satisfaction to global
consumers and customers is the goal of each Kao Group member as well as
the Company's driving force.
Through businesses related to products and brands in the fields of cleanliness,
beauty, health, and chemicals, we aim to be a company that shares joy with
consumers and customers in Japan and around the world.
We at Kao conduct our business activities with these aspirations always
in mind.